CONTACT: David Howard
617-776-2676
 (download the PDF)
IN 2006 WE'RE GONNA KNOCK THE GOP RIGHT OUT OF THE STATE HOUSE . . . AND THE DCI WILL SHOW YOU HOW
Saturday & Sunday, March 4-5, 2006 Crowne Plaza Hotel, Worcester
Please forward this message to other Democratic activists, local Democratic committee members, Democrats who may run for office or participate in a Democratic campaign
It's the 2-day seminar that teaches you everything you need to know about winning .
Getting to 50% plus 1 is the goal. Every strategy must be designed to get you there. Our courses will all emphasize that time, money, and people are limited. You can't buy time or change election day. Timelines are crucial. How much money you have isn't as important as how you spend it. You can't win without a plan. You'll learn how to write a realistic campaign plan and a detailed GOTV plan and how to stick to them.
* For candidates *
Running for the first time, for re-election, or moving up...here's what you'll need to know to win.
* For campaign management & staff *
Campaign managers and core staff will learn how to run a more efficient, more effective campaign – from nationally-known trainers.
* For volunteers & field organizers *
The most extensive grassroots field program in the Mass. Democratic Party's history – discover how to rally the troops to win big in 2006.
SATURDAY, MARCH 4
Be sure to select your course track on the registration form (below)
Candidate Track
- Campaign Planning ...Tips for Building a Plan...The Components of a Campaign Plan
- Campaign Organization ...Campaign Personnel...Campaign Headquarters
- The Political “Lay Of The Land” ...The Geography...The Political Landscape...The Media...Demographics...Voter Information
- Developing and Sticking to Your Message ...What is a Message ?...Writing your Message...The Message Box
- Campaign Tactics ..Voter List Development...Voter Contact...Door-to-Door Canvassing...Telephone Program...Direct Mail...Supplemental Mail...Radio, TV and Cable...Earned Media...Organizing Your Press Effort...Press Definitions...Press Releases...Creative Press Suggestions...Politics on the Web
- Fundraising ...The Nine Steps to Raising Money...Fundraising Tips...Soliciting Political Action Committees...Tips for Soliciting PACs
- So You Want to Run for Office ...Deciding to Run...Ways to Determine a Candidate's Strength...Challenging a Republican Incumbent vs Running for an Open Seat...Does gender make a difference in campaigning strategy/tactics?...What's Your Message?...Who Speaks for the Candidate?...The Impact on Your Family and “Normal” Life
- Time Management ...Having a Realistic and Workable Schedule...Budgeting Your Time...Sticking to the Plan
Management/Staff Track
- Campaign Planning ...Tips for Building a Plan...The Components of a Campaign Plan
- Campaign Organization ...Campaign Personnel...Campaign Headquarters
- Getting Started/Research ...Know the System...Know Your Election Laws...Opposition Research...Self Research...Polling
- The Political “Lay Of The Land” ...The Geography...The Political Landscape...The Media...Demographics...Voter Information
- Targeting: Finding Your Voters ...Why Target?...Common Targeting Terms...Demographic Targeting...Vote Goal Worksheets
- Campaign Tactics ...Voter List Development...Voter Contact...Door-to-Door Canvassing...Telephone Program...Direct Mail...Supplemental Mail...Radio, TV and Cable...Earned Media...Organizing Your Press Effort...Press Definitions...Press Releases...Creative Press Suggestions...Politics on the Web
- Campaign Budget ...Tips for Preparing a Campaign Budget...Past Campaign Efforts...Modern, Winning Budget...The 3 Rs (Rules, Regulations, Restrictions)
- Get-Out-The-Vote ...What is GOTV?...GOTV Activities...Tips for Designing a GOTV Program...Absentee Ballot & Newly-Registered Voter Program
Victory ‘06 Grassroots Track
- Creating a Democratic Community ...Having a Plan: Five Action Items for Every Organizer...Recruiting Activists and Bringing In the Grassroots...Making the Most of Your Volunteers and Activists (Management and Retention)...Working With Allied Organizations: Dos and Don'ts...Expanding Our Base...Youth, Women, Seniors, Latinos, Etc.
- The Precinct-Based Program : Soup to Nuts...What Are the Goals and Benefits of a Precinct Organizing Structure?...Some Best Practices...State of the State: How Many Counties? How Many Precincts? How Do We Get There?...Setting and Meeting Goals for Your County, Your Precinct...Establish Timeline for 2006
- Your Toolbox ...Working With Voter Files...a Look At Leverage...Basic Principles of Targeting...a Guided Tour of the MassDems Web Site...Postage, Printing and Phone Calls...Customer Service Center (24 Hours a Day)...MassDems/Victory 06 website
- Where Do We Begin? ...Leadership 101...Training the Trainers...Putting Together Your First Organizing Meeting...Interactive Simulations...Next Steps
Discussion Workshop...All panelists and participants in an in-depth Q&A and discussion session
ELECTIVES SUNDAY, MARCH 5
Make selections at the DCI
- Bringing In the Troops ...Choose from three different perspectives – Campaigns, PACs and Organizations, or Democratic City/Ward/Town Committees – discussing Membership Recruitment and Retention...Outreach and affirmative action...Recruiting Youth, Minorities, Women, Disabled, Gay/Lesbian, Etc....Recognizing How Communities Have Changed...Locating and Reaching Out to Target Groups...Revitalizing a Town/ Ward/City Committee
- Feet on the Street ...Choose from two different perspectives – the Roles of the Democratic City/Ward/Town Committees or Organizing Our Constituencies – in Public Policy and Issues advocacy...Voter Registration and absentee Ballots...Fundraising...Data Bases and Voter History...Elections...Coordinated Campaign...Eliminating Duplication of Effort...Maximizing Time and Resources...Using State and Regional Organization...GOTV...Phone Banking...Election Day...Local Committees and Regional Groups
- Campaigning Rules for Public Employees ...The Dos and Don'ts of Fundraising and Political Activities from the Office of Campaign and Political Finance (OCPF)...Who Can and Cannot Raise Money...Fundraisers, Meet & Greets and Other Events...Staying Out of Trouble by Staying Within the Rules
- Politics and the Web ...Web Presence...Blogs and “Buzz” Marketing...Emails...Websites...E-Fundraising
- Best Practices ...A sharing of ideas and challenges in “round table” format
Saturday
7:30am Registration
8-9:30am Breakfast, Registration continues
10-11:15am Session I
11:30-1pm Session II
1-2:15pm Lunch
2:15-3:30pm Session III
3:45-5pm Session IV
5-6pm Session V
6-8:30pm Dinner (on your own)
8:30pm Reception party
Sunday
8-9am Breakfast
9:15-10:30am Electives Session I
10:45-noon Electives Session II
12:15-1:30pm Electives Session III
1:30-2:30pm Networking
REGISTER NOW!
Select your track...based on what you expect to be doing in your next campaign. Courses are designed specifically for the groups represented in the tracks. You'll be in the same track all day.
The fee for DCI/2006 is just $55, which includes all scheduled meals and course materials. Make all checks payable to Massachusetts Democratic Party. If you would like to pay via credit card please call David Howard. (617) 776-2676.
Deadline for pre-registration is February 21, 2006 . No refunds after this date. For information, call (617) 776-2676.
We encourage you to stay overnight. Rooms at the Crowne Plaza Hotel in Worcester are available at a special DCI2006 rate of $99 per night (single or double). Contact the Crowne Plaza directly at (508) 791-1600 and mention that you are registered with the Democratic Campaign Institute
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